BTL Activations for OIC

Problem Statement

As the pandamic broke and people was restricted to stay indoor to break the chain of spread, this led to the dificulty for the field team to explain their product and to do market visit.


we initited telecalls to the retail outlet by the field executive and conducted a webinars through a third party marketing app on the topic Optical showroms. The retailer interest where explained how  the company’s products willl benefit them. We Kept the field team occupied by providing WFH option and did sizeable bookings for the product.


The retailers were happy that  we are engaginh them during lock down. The bookigs for the product increased leading to higher profitability.