Merchandising solution for Britannia KATS

Problem Statement

Cheese being an important item among the dairy category, brand’s inability to assess the availability the cheese stock across stores was an issue

Solution

We conducted a survey across 6K and more  stores within a week with our existing merchandisers to provide a detailed report along with valueble insights as suited. The entire report was made accessible and updated frequently for the clinet to review at ease!

Results

The Client did Changes in the Distribution System to make the stocks available at retail outlets